This paper investigates the effect of social media marketing on brand name impression and brand believe in toward the purchase intention of Indonesian Male’s Skincare. The study proposes a product that shows the effect of skincare marketing methods by way of social media for male millennials generations. A quantitative tactic is made use of to gather the information to assistance the design employing online surveys. The info ... [Display entire summary] samples are gathered from 203 male respondents working with non-chance sampling methods with usefulness sampling process.
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freely, causing broader and more quickly dissemination of information. Additionally, the expanding attractiveness of social media in
on Y without the effect on the mediator, e’ = immediate outcome of X on Y without the result on the mediator, c= indirect influence of X
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the outcomes of cross-loading (see Desk four), as the values did not exhibit a higher correlation with other variables but only from the
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